Sample season · Spring · 12 weeks
Greenhouse
A botanical illustrator turns the café into a greenhouse. Painted walls, a hanging paper canopy, matcha and floral teas, and a numbered mini planter as the piece everyone wants.
- 84 daysOpen seven days, then it comes down
- 3 dropsSeed, Sprout and Bloom, one a month
- 31 designsFree coasters across the three sets
- 300Numbered mini planters, never remade
The room
The whole café becomes the artwork.
The bar, plumbing, lighting grid and wall rail never change. Everything hung on them does, and it is prefabricated off site and installed in one week.
- Walls. Hand-painted botanical panels, floor to ceiling, clipped to the wall rail.
- The canopy. About 400 paper flowers and real trailing plants hung from the ceiling grid. This is the photograph.
- The window. A potting bench that changes with each monthly drop.
- The trading table. A communal table by the merch wall, so swaps do not block the bar.
- The small things. Cups, sleeves, bags, stamps, table tops, aprons and the playlist.
The collectibles
Everyone leaves with something. A few leave with something rare.
Four tiers, with published edition sizes and published odds. After the season, none of it is made again.
| Tier | What | Price | How many | How you get it |
|---|---|---|---|---|
| Coasters | A random illustrated coaster with each collab drink. Ten designs per set, plus one gold-leaf chase coaster. | Free | Thousands; chase is 1 in 40 | Order a collab drink |
| Pocket items | Enamel pins, acrylic plant standees, blind-boxed mini figures. | $14–$18 | Hundreds of each | Merch counter; limit per person |
| Numbered pieces | The mini planter, a risograph print and a ceramic cup, each signed or numbered. | $38–$85 | 300 · 200 · 150 | Free-entry draw, or day-of |
| The art | The artist's originals and painted wall panels. | Set by the artist | One of each | Closing-night sale |
- Month 1 · Opening
Seed
Coaster set one, the first pins, and the numbered mini planter.
- Month 2 · Week 5
Sprout
Coaster set two, the acrylic standees, two new drinks and the risograph print.
- Month 3 · Week 9
Bloom
Coaster set three, the blind-boxed figures and the ceramic cup. Then last call.
A passport is stamped once per season. Four stamps unlock a members-only piece and early reservations.
The presenting partner
Built into the room, not hung on the wall.
One brand presents the season. The artist designs where it lives, so it reads as part of the room. In Greenhouse, that could be a reading nook for a creative-tools or AI brand.
- 1The name"Greenhouse by [Artist], presented by [Brand]" on the menu, cup sleeves and launch press.
- 2The nookA curved coral alcove with a bench, notebooks and pencils: a quiet corner people actually use.
- 3The drinkOne co-branded drink on the menu for all 84 days.
- 4The coasterOne design in each of the three sets carries the partner's mark, drawn by the artist.
- 5The eveningsLaunch night, plus two or three private evenings for the partner's team or customers.
The partner approves how its own mark appears. It does not direct the art, and the artist approves the partner before anything is signed.
The calendar
Six months of work for twelve weeks of room.
| When | What happens | Who |
|---|---|---|
| 6 months before | Concept brief: mood board, palette and two or three name options | Artist |
| 4 months before | Partner's brief and brand materials arrive | Partner |
| 3 months before | Design lock. Manufacturing orders are placed (8–10 weeks) | Artist and café |
| 8 weeks before | Silhouette teaser at the previous season's closing. Waitlist opens | Café |
| 4 weeks before | Joint reveal of the artist and the partner | All three |
| 1 week before | Install week. Creator and press preview night | Café |
| Day 1 | Opening. Artist on site. Timed entry | Artist and café |
| Weeks 5 and 9 | Second and third drops. Signing days | Artist and café |
| Day 84 | Closing party and art sale. The next silhouette goes up | All three |
| 30 days after | Short online sell-off of open items, then every licence ends | Café |
Next
This one is a sketch. The real ones need you.
We are signing four artists and four presenting partners for the founding year.